CLIFTON & CO.
Clifton & Co. is a new and upcoming business founded by my friend Matthew Jordan.
His vision is to improve the quality of life of people suffering and to contribute to the continued research into treatments for Parkinson's and Anxiety. They only sell the highest quality, 100% organic CBD products and will be donating $1 from every purchases to The Parkinson's Foundation whose mission is to make life better for people with Parkinson’s disease by improving care and advancing research toward a cure.
CLIENT NEEDS
Matt was in need of a rebranding of his business to coincide with the release of his own CBD products, which would also require packaging design. The vision for the new branding would be inspired by vintage motifs. He wanted to feature either a hummingbird, which is a symbol of health and joy, a hand to suggest healing or a mint leaf to represent the essence of the oil.
PACKAGING DESIGN
For the packaging, Matt required the box and bottle designs for his line of CBD oils in three different quantities. The designs would be natural and clean reflecting the product and the personality of the brand. The three sizes defined by different hues of green on the logo and box which keeps the products cohesive.
